svx in new subaru commercial

[SubaruJawn]

Originally Posted by bwb3

Subaru had a shot here to make more people aware of the SVX accomplishment and, they blew it. It was an opportunity that could have even increased the value of the car. Focus on the 360, give me a break. They haven't learned a darn thing from their past marketing failures.
Gene

i agree. they must be embarrassed to show it, but doesn't want others to know much about it.

they should show off the svx more, the svx needs more attention.

[LastSVXintheChi]

Originally Posted by Sean486

That RS looks pretty awesome.

the guy i bought my SVX from also had an RS too but he wouldn't even give me a price so i took the SVX

[dbarnblatt]

Originally Posted by bwb3

Subaru had a shot here to make more people aware of the SVX accomplishment and, they blew it. It was an opportunity that could have even increased the value of the car. Focus on the 360, give me a break. They haven't learned a darn thing from their past marketing failures.
Gene

Well, the point of the ad (it's a Subaru Australia ad) is to show and sell the new XV (Impreza based crossover vehicle). And the theme of the ad is "All the best we've done."
To get that point across the viewer has to recognize iconic cars that Subaru is famous for, and the SVX clearly fails in that department. The 360, 22b, WRX, Outback, Brat, etc. are the successful cars Subaru is known for and the viewer will recognize. I'm surprised the SVX even made it!

[Green1995SVX]

Originally Posted by Sean486

That RS looks pretty awesome.

That's a 22B.

http://en.wikipedia.org/wiki/Subaru_....93_08.2F98.29

[Sean486]

Originally Posted by Green1995SVX

That's a 22B.

http://en.wikipedia.org/wiki/Subaru_....93_08.2F98.29

No wonder it caught my eye. Very cool.

[Gamesy]

i did not expect this thread to take off lol

[flamestone]

Originally Posted by dbarnblatt

Well, the point of the ad (it's a Subaru Australia ad) is to show and sell the new XV (Impreza based crossover vehicle). And the theme of the ad is "All the best we've done."
To get that point across the viewer has to recognize iconic cars that Subaru is famous for, and the SVX clearly fails in that department. The 360, 22b, WRX, Outback, Brat, etc. are the successful cars Subaru is known for and the viewer will recognize. I'm surprised the SVX even made it!

Exactly.

Don't forget that over here in Aus, we only ever had 249 SVXs, and they were priced at about 4 times even the most expensive Liberty (Legacy) of the day. It's a niche of a niche of a niche.

But the Brat (or Brumby as it was named here) sitting dust covered in the farmer's shed is iconic, and a perfect thread to hold the ad together.

[flamestone]

Just found this behind-the-scenes photo gallery on one of the popular motoring website here in Aus.

http://www.carsguide.com.au/pics/sub.../3247/1/64809/

[BRADY]

Originally Posted by bwb3

Subaru had a shot here to make more people aware of the SVX accomplishment and, they blew it. It was an opportunity that could have even increased the value of the car. Focus on the 360, give me a break. They haven't learned a darn thing from their past marketing failures.
Gene

I could not agree with you more. The failures that Subaru make with marketing are painful to watch. It makes me mad. Freaking morons. The launch of the SVX in Australia was botched and the price ($85,000 - $90,000) placed it totally out of reach of most people. So many mistakes made since then, have made me almost DISLIKE other Subaru models (especially the latest batch of ugly, oversized things).

For heavens sake, they even release models they have to quickly revise the styling of (Bug eye WRX, Tribeca etc.) Who is running this company anyway? A bunch of 6 yo's?

Yes, it is utterly amazing that the SVX is in this ad, which incidentaly, I have yet to see on televison here in Australia.

Yours angrily,

Mike