OT: Outback brakes

[gl1674]

I've got a slightly embarrassing problem - I just replaced front brake pads on 2003 Outback and I also changed brake fluid at the same time.
Now the problem - I can't get the bloody thing to brake hard enough to lock wheels/engage ABS on dry road. It stops rather fast, but it still rolls.

I am at loss on what did I do wrong
- either I screwed up buying wrong brake pads, installing them or I let air in the system.

The pads are nothing fancy raybestos PG, I kept the OE shims. I removed and reinstalled them without finding anything wrong or

The brakes do not feel like they have air in them - regular braking is feels as usual, pumping does not make them any firmer.

The beast has rather un-inspiring OE tires, so we are not talking about any fenomenal traction...

So my options seem to be - get OE pads, bleed the brakes again, sell the car...