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#1
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svx advertising
I'm doing a report on the svx for one of my classes and was wondering if anybody could point me to advertisements promoting the svx. I need pics, info and vids. Pretty much anything that was used to push the car to the consumer. Thanks for any help you can provide.
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#2
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Try writig to Suby Corporate Headqurters in Cherry Hill NJ or some of your local dealerships.
Also, There is a book out about the introduction and initial advertising of the SVX. I think it was called ".............. at the Moon". It is a study in what not to do when marketing a new product. Good Luck.
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Larry III & The Beautiful Naviguesser '19 Tungsten Pearl Outback 3.6R Ltd...."AISHA" '08 Harvest Gold Outback 3.0L. L. L. Bean...."AIJOU" '07 Gray Diamond Pearl Outback XT Ltd..."AH SO" '05 White Pearl & Silver BAJA Turbo..."AH HA" '97 Bordeaux Pearl SVX LSi..."SUBYDOO" '94 White Pearl SVX LSi..."PEARLY" '92 White Pearl SVX LSL w/touring pkg..."SVXY" '92 Teal SVX LSL w/touring pkg..."ALCYONE" '96 Polo Green LSi ... "MIDORI" '00 Black Dodge VIPER RT-10... "VINNIE" Engineers do it with precision. English teachers are novel lovers. Home: larrysingeriii@comcast.net SVX FEVER, CATCH IT AT A MEET NEAR YOU !! |
#4
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The book you want is called "Where the Suckers Moon" You can pick it up at your local book store. It's a fantastic read, especially if you're an Advertising/Marketing freak (like me). Here is a link to the original television spot:
http://www.subarusvx.org/file_sharing/ad.mov There is a long explination in the book about the setup and execution of this advertisment and why it was a failure. Here are links to some of the print ads: http://www.subarusvx.com/images/carp...r/other049.jpg http://www.subarusvx.com/images/carp...r/other048.jpg http://www.subarusvx.com/images/carp...r/other051.jpg http://www.subarusvx.com/images/carp...r/other062.jpg http://www.subarusvx.com/images/carp...r/other061.jpg There was also a VHS tape that was sent to potential SVX buyers. It basically explains the car, in overview, and has some really really cheesy 80's computer generated music in the background. If a copy of this VHS would help you get a better grade on your report, let me know, and I'll send you a copy. Best of Luck, Mike |
#5
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I actually like the TV spot, but the print ads are terrible.
'...and the other half that's retired and lives in Miami...' WHAT?!?! I mean, I know it's a comfy, heavy touring car. But, come on - it's not exactly a Crown Vic. They would have been much better off buying those two page-spreads and just printing photos of the car. I've been meaning to buy Where the Suckers Moon. It'd probably be a better read than William Gibson's latest...what a page-turner.
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2005 RX-8 Grand Touring 2005 Outback 2002 Mercedes-Benz E320 wagon END OF LINE |
#6
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I think the print ads are funny!!! never saw those, and was even working at a Subaru dealership at the time.
Scott Omaha |
#7
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wow thanks all! This gets me a whole lot farther than I was. You all rock.
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#8
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Quote:
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Chris SVX World Network Administrator -1993 Subaru SVX LS-L, Barcelona Red, #46, 160,000+ Miles (Sold to SomethingElse) -2011 Toyota Sienna SE, Black, 30,000+ Miles (Swagger Wagon ) -2002 BMW R 1150R ABS, Black, 26,000+ Miles (Daily Driver ) SVX Owner from February 1997 to March 2008 SVX Online Community Member since February 1998 SVX World Network Member since February 2002, Member #520 Life is a game. Play to win. The world belongs to those who can laugh at it. |
#9
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They may have to use that slogan if they indeed build that Alpha Romao looking sports car.
Is it true that car will only be offered as a automatic????? |
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