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NEW Book on SVX!!
Just got the new issue of AUTOMOBILE magazine, and on Page 96 there is an announcement about a new book out, titled, WHERE THE SUCKERS MOON, published by Vintage Books. The 480 page book supposedly deals with the horrible advertising effort for the SVX from its introduction, beginning in 1992. It is a "behind the scenes" look at the advertizing campaign. I have not yet tried to find the book, but I am sure Amazon.com has it.
Looks to be VERY interesting!!!!!!!!!!!!!!!!!!!!!! Harry
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newsvx 1992 SVX LSL, #1215 1997 SVX LSi, #370 "I live with fear every day. Sometimes she lets me go racing." "Getting Older and Slower" Locker: http://www.subaru-svx.net/photos/user.php?newsvx |
#3
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Beat me to it Dave
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Joshua 92 Ls-L pearlie 73,000 miles |
#4
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Just ordered one <$8 to my door
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Dave - 03 Baja - 92 SVX - 86 Brat - 08 OB 3.0 |
#5
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Beat me to it too
Quote:
I'd still like to read it. Max |
#6
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i've had that book for about 5 years now. its actually a good book on how subaru started. has stuff on the various models. good read.
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#7
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Just ordered mine - thanks Dave!!
I too am surprised we haven't generally known about the book before now. The write-up certainly seems to support all of beliefs that Subaru did an extremely poor job marketing the SVX from the beginning! Thanks to all responding to this thread! Harry
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newsvx 1992 SVX LSL, #1215 1997 SVX LSi, #370 "I live with fear every day. Sometimes she lets me go racing." "Getting Older and Slower" Locker: http://www.subaru-svx.net/photos/user.php?newsvx |
#8
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I have the book and read it about a year ago. It was published in 1994.
Fascinating read. Talks about the introduction of the SVX during one of the worst recessions in American history and how the NHTSA had strong-armed the networks and print media to pull all of the ads and commercials that glorified its speed and performance. If only you could have marketed the SVX the way the WRX was marketed... .
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. Subaru Ambassador 1996 Polo Green LSi #216..138,100 miles...SOLD JFICX8659TH100216.....Date of Manufacture: November 16, 1995..... Fuji Heavy Industries..Ōta North Plant....Ōta City,. Gunma Prefecture, Japan In-Service Date: January 2, 1997 "The Pristine Green Polo Machine” First Polo Green on the Network First Clear front turn signals, JDM Alcyone hood emblem, rear panel, and BOXER engine cover on the Network (US) (2000) First 5000K HID factory fog lights (2007) First SVX JDM BBS wheels on a USDM SVX (2013) HID lighting (5000K) for headlight and H3 fog lights, PIAA SuperExtreme 120W high beams, rebuilt EG33 longblock, Cometic head gaskets, Phase II flexplate, AMR aluminum radiator with custom silicone hoses, 160A high-output alternator in aluminum-ceramic coated case, new design alternator wiring upgrade v.4, rare factory headlight protectors, refinished JDM BBS mesh aluminum wheels and custom, polished billet aluminum new hex center caps, LED grille mod, R1 Concepts high-carbon cryo slotted rotors, Akebono ceramic pads, Goodridge S/S braided brake lines, Smallcar Stage 1 shift kit, ThermalTech aluminum/ceramic-coated valve covers, Energy Suspension urethane front & rear swaybar bushings, Bontrager22 rear swaybar with QS Components Chromoly Teflon/Kevlar endlinks, "$15.00/5 minute" suspension mod. Hella Supertone horns, Custom stainless steel exhaust system with 2" headpipes, Magnaflow cats, AeroTurbine AR25 resonator /AWD "Bullet" muffler. R.I.P. 2010 Subaru Outback Limited 2.5 CVT...338,000 miles. Totaled by a 1,300 lb. COW March 4, 2016 2014 Hyundai Avante Limited ...178,000 miles. Actually quieter and smoother than the Outback 2007 Mazda Miata MX-5 PRHT...102,000 miles. Plenty of parts, service and windshields. 4th Registered Network member —2/21/2001 My NEW locker..I...My Email..I..Wikipedia/SVX . . |
#9
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Ordered me one @ amazon!
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1992 Subaru SVX LS-L #5045 Dark Teal 1992 Subaru Loyale Wagon Gray (SOLD) 1999 Subaru Impreza 2.5RS Coupe Black Ruby (SOLD) 1969 Subaru 360 Deluxe Ivory White 2005 Subaru Impreza WRX STi World Rally Blue 1993 Subaru Legacy L Wagon Teal Metallic (SOLD) 1998 Subaru Impreza 2.5RS Coupe Rally Blue Pearl [SIGPIC][/SIGPIC] |
#10
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Got it today. No pictures just the way I like it.
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1992 Subaru SVX LS-L #5045 Dark Teal 1992 Subaru Loyale Wagon Gray (SOLD) 1999 Subaru Impreza 2.5RS Coupe Black Ruby (SOLD) 1969 Subaru 360 Deluxe Ivory White 2005 Subaru Impreza WRX STi World Rally Blue 1993 Subaru Legacy L Wagon Teal Metallic (SOLD) 1998 Subaru Impreza 2.5RS Coupe Rally Blue Pearl [SIGPIC][/SIGPIC] |
#11
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I splurged and got a $20 hardback 1st edition 1st printing copy.
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'92 SVX LS-L Project Car for Open Road Racing |
#12
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Put to Rest the Meaning of SVX?
I bought the paperback version from Amazon.com. Am about 1/3 through and find it a facinating history of the martketing of Subarus in the U.S.A. Malcolm Bricklin comes across as bit of a slime ball. Turn the 360 into a bumber car?
What I am wondering is the author states the meaning of SVX is "Specialty Vehicle Experimental". Seems like he got that from the source, Fuji Heavy Industries. Gene
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Gene and Ben 1992 SVX LS AWD 110K - Liquid Silver 1994 SVX LSi AWD 128K - White Pearl (daily driver) 1994 SVX LSi AWD 95K - Emerald Pearl (sold) 1992 SVX LS-L AWD 115K - Dark Teal 4.44 swap (sold) |
#13
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Interested to read it
I am interested in reading it. Will add it to my SVX afterwards.
I just ordered a new soft copy from Amazon.ca, it says will ship Feb 25th. I wonder if thats true? Max |
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