Buell: Ceasing Production

Mike621 · #1 10-15-2009, 09:24 AM

Erik Buell announces the closure of Buell Motorcycles.

http://www.buell.com/en_us/

subeman90 · #2 10-15-2009, 09:28 AM

Harley is in enough trouble with their union and lack of sales. This really isn't a surprise to me.

I've never seen a Buell that I would buy anyhow.

Mike621 · #3 10-15-2009, 09:55 AM

Its just always a shame to see a company that does something well be forced to close their doors.

BoxerFanatic · #4 10-15-2009, 10:00 AM

Supposedly, I heard a rumor that HD is selling off Cagiva/MV Agusta that it bought up a while back...

I wonder if HD is in dire straights, and retrenching heavily. 20K heavy cruiser bikes probably aren't selling well in this economy, as a highly demand-elastic luxury item.

Maxo · #5 10-15-2009, 02:02 PM

This is sad. I love my Buell. Erik looks crushed in that announcement. Wonder why Harley didn't just try to sell Buell rather than killing it

subeman90 · #6 10-15-2009, 02:50 PM

ok so I watched the video since I am home from work. I have to say I feel bad for the guy. He seems like he really believed in his product. Unfortunatally I do not believe in Harley one bit. They have screwed over their employees and continue to build a bike that is nothing more then a name. I have never seen one that would ever interest me in owning. I could rant all day but I will be respectful of the folks here that might like them. I am not a fan at all.

it really doesn't surprise me at all really...take a good company that makes a good product (in their opinion) and then bleed it dry and dump it at the curb. Maybe that guy needs to call Obama and maybe he will send some money

benebob · #7 10-15-2009, 01:54 PM

Quote:

Originally Posted by Mike621

Its just always a shame to see a company that does something well be forced to close their doors.

What did they do well, other than trash their best selling model and every single person who bought it? I (and judging by the mailbox this past month I wasn't alone) was shocked reading this article a few months back in cycle world.

http://www.buell.com/en_us/bikes/blast/

Seriously, they built nothing more than the Saturn of the motorcycle world. Great idea, great concepts, great innovations but poor execution. That said I hope Triumph picks Eric up, he'd be a wonderful addition to their team!