SVX Network Forums Live Chat! SVX or Subaru Links Old Lockers Photo Post How-To Documents Message Archive SVX Shop Search |
IRC users: |
#1
|
|||
|
|||
In the market for a used Subaru?
Well, don't bother looking in the Atlanta area. A full-page Carmax ad in yesterday's The Atlanta Journal-Constitution (Sunday, 11/21/04) listed hundreds of late-model, previously-owned cars, including:
- 221 Fords, - 101 Chevrolets, - 74 Hondas, - 48 Mazdas, - 40 Volkswagens, - 22 Saturns, - 11 Jaguars, and - 0 Subarus In the same paper, there were six Subys in the classified line ads: 2 WRXs, 2 Legacys, and 2 Outbacks. Six. And in ten pages of new car display ads, not one Subaru dealership was represented. Little surprise I had to look some 300 miles to find my SVX. dcb Edit: No, I didn't count the Carmax listings. If you're not familiar with Carmax ads, they break-out their inventory by make and show the total in the header for each section. Last edited by dcarrb; 11-22-2004 at 08:00 AM. |
#2
|
||||
|
||||
Re: In the market for a used Subaru?
Quote:
|
#3
|
||||
|
||||
I have noticed that Subaru Dealerships in VA advertise much less than other dealers. I see Ford, Chevy, Dodge, Saturn, Toyota, Nissan, Mitsubishi and Honda ads all of the time on tv. Rarely do I ever see anything for Subaru. It's like SOA expects their cars to sell themselves...
Even though Subaru must enjoy very high loyalty from previous owners. Everyone I know who's owned a Subaru, has bought another... -Chike
__________________
"Wise men talk because they have something to say; fools, because they have to say something." - Plato 2013 Cosmic Blue 5spd Evo X GSR 2006 Galaxy Gray 6MT RX-8 (sold) 2006 Steel Gray WRX TR (sold) 1996 Brilliant Red SVX L (sold) |
#4
|
||||
|
||||
If you watch as much WRC on the speed channel as i do you will notice that, thats when all the subaru ads come on. Anytime they break for commercial you will see a subaru commercial.
__________________
1993 25th Anniversary Edition # 156 of 301 ~ 121, 488 miles ( SOLD TO svxfiles 8/6/06) 2006 Subaru Impreza 2.5i....5spd - My daily driver 2006 Subaru Legacy 2.5i -7k miles..Mom's daily driver 2,543 Member of the SVX World Network |
#5
|
|||
|
|||
Subaru advertises heavily on The History Channel (and other cable nwtworks, no doubt), but the spots are pretty generic and wholly unremarkable. (But I hasten to add, better Lance Armstrong than Judge Reinhold or Paul Hogan). They made a splash with a decent, double-truck ad for the new Legacy a few months back in U.S. News and Workd Report; then... nothing.
The old "Inexpensive... and built to stay that way" campaign was memorable, largely because it was funny and different. And AWD/4WD used to set Subaru apart from all other automakers. Now the former doesn't apply, and the latter is becoming more common by the day. Generally speaking, the most out-of-the-ordinary vehicle Subaru offers is the Baja, a car for which I've yet to see one single print ad or TV spot. Subaru definitely needs a new hook. dcb |
#6
|
||||
|
||||
Quote:
-Chike
__________________
"Wise men talk because they have something to say; fools, because they have to say something." - Plato 2013 Cosmic Blue 5spd Evo X GSR 2006 Galaxy Gray 6MT RX-8 (sold) 2006 Steel Gray WRX TR (sold) 1996 Brilliant Red SVX L (sold) |
#7
|
||||
|
||||
Around here, I see a lot of Subaru ads on the tele. Not sure which channels, but they're there. But, there are also a lot of Subarus on the roads. Mostly Outbacks. But, having an AWD car in Wisconsin can be a good thing during some months...
Perhaps they're targetting a lot of ads. Having AWD in Georgia or Florida isn't nessessary. Who knows...
__________________
Eric 1994 Bordeaux Pearl SVX LSi "The SVX — Where, they wondered, do you put the kayak?" |
#8
|
||||
|
||||
Personally I think Alec Baldwin voicing the commericals is just the kind of star power they need to turn things around...
__________________
-Mike '92 Pearl LS-L (sans Spoiler) #0993 Mfg. 5/91 "It says here, 'Breakfast any time'... That's right... In that case, I'll have the pancakes in the Age of Enlightenment..." |
#9
|
||||
|
||||
Only in Alec is doing the voice overs from france where he belongs.
|
#10
|
||||
|
||||
Does everything have to turn political It was just a joke...
__________________
-Mike '92 Pearl LS-L (sans Spoiler) #0993 Mfg. 5/91 "It says here, 'Breakfast any time'... That's right... In that case, I'll have the pancakes in the Age of Enlightenment..." |
#11
|
|||
|
|||
Quote:
But the greater Atlanta region is one of the largest markets in the U.S. One would figure Subaru would at least try to sell a few cars down here. dcb |
#12
|
||||
|
||||
Yes Mike it does! Hey Alec made that statement himself, not me. Anyway all kidding aside, Darrell aren't you seeing an influx of WRX's in the south after the rise of the "Import Scene"? I would think the WRX has just the same, if not more, star power amoung the young then the Civic.
|
#13
|
|||
|
|||
Yeah, there are actually a couple of WRXs here in Blue Ridge, which is pretty remarkable. But still, it seems the majority of Subys I see -- and that's not many -- are Outback wagons with Florida plates.
dcb |
|
|