|
To get back to the Tribeca,
I saw some commercials for the Tribeca this past weekend. The whole commercial ws disappointing and not in the best interests of marketing. The theme music is 'Dust in the Wind' and the premise is that the Subaru Tribecca turns SUV's to dust and that it makes traditional SUV's obsolete. This type of advertising is very poor and usually backfires. I don't know who their ad agengy is, but they should be fired.
One of the basics tenets of sales and marketing is never to knock a competitor or class of competitors. You extol your own attributes and say why you are better. You never say why the competition is worse.
I guess Subaru did not learn their lessons from the SVX fiasco.
__________________
Larry III & The Beautiful Naviguesser
'19 Tungsten Pearl Outback 3.6R Ltd...."AISHA"
'08 Harvest Gold Outback 3.0L. L. L. Bean...."AIJOU"
'07 Gray Diamond Pearl Outback XT Ltd..."AH SO"
'05 White Pearl & Silver BAJA Turbo..."AH HA"
'97 Bordeaux Pearl SVX LSi..."SUBYDOO"
'94 White Pearl SVX LSi..."PEARLY"
'92 White Pearl SVX LSL w/touring pkg..."SVXY"
'92 Teal SVX LSL w/touring pkg..."ALCYONE"
'96 Polo Green LSi ... "MIDORI"
'00 Black Dodge VIPER RT-10... "VINNIE"
Engineers do it with precision.
English teachers are novel lovers.
Home: larrysingeriii@comcast.net
 SVX FEVER, CATCH IT AT A MEET NEAR YOU !! 
|