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Originally Posted by Red SVX 92
Either way, it wasn't advertising dollars. Just like how Volvos were built like tanks at one point and have exploited that image ever since.
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I'm not talking about the 70's and 80's and early 90's. Imports WERE better cars back in the early 90's. I wouldn't dispute that. I'm Talking about NOW. The 21st century, where despite the lack of evidence to support the idea that imports are better than domestics, there is still this idea that "nothing's built like a Toyota". In fact there are 10 automakers that build cars BETTER than Toyota. The import companies built good cars to build a good reputation, and even now that their quality has fallen enough to meet or even drop below the quality of domestic vehicles, they still exploit that past image through creative advertising.