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Originally Posted by PA_SVX
Toyota spends $500 million on F1, and what is thier halo car? The Camry? Avalon? Lexus gandpa LS? Honda has the S2000, Nissan the 350Z/G35/Skyline and Subaru/Mitsubishi at least have WRC derivitives.
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I beg to differ, but Honda's halo car is not the S200, but the NSX. The NSX has Honda badges in every world market, except the US, where brand mangers have deemed the car to expensive and exclusive to wear a Honda badge. Basically we yanks still associate Honda with cheap cars, and not with weorld class engineering throughout its product lines. I love my SVX and think the world of the Fuji heavy industries flat four engines, but I have owned a ton of Hondas in my day and they were all great cars.
just my $0.02 (0.15 euro)