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Old 11-12-2007, 12:40 PM
PaulDexler PaulDexler is offline
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Join Date: May 2007
Location: Chatsworth, CA, USA
Posts: 229
SVX Bashing? Maybe not.

I read Dan Neil in the Times every Wednesday. I missed his piece on the new WRX because I was away last week. However, please note that he is not bashing the SVX. He is bashing Subaru's mis-handled marketing of it. The SVX was launched at the same time as the Lexus SC coupes and the Toyota Supra coupe. Those cars were successful because they were part of an overall strategy by the companies. The SVX, as good as it is, and I love mine, failed because it was essentially an ego trip for the chairman of Fuji, with no real marketing strategy behind it. The failure means that I can finally afford one, but it also means that there was no real development put into the car to keep it up to where it should be.
Paul
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The great white fleet:
'91 Alfa Romeo 164L 5-speed
'92 Subaru SVX LSL
'93 Mercury (Aussie) Capri
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