|
Re: Rumormill: Subaru planning to revive the SVX
On a related note, here are some lines from the print ads for Subaru's 1991 lineup:
.
''In bumper-to-bumper traffic, the Subaru Legacy goes just as fast as a much more expensive car.
''A car won't make you prettier. Or younger. And if it improves your standing with the neighbors, then you live among snobs with distorted values.
''You can drive the new Subaru SVX so fast you'll get so many tickets you'll lose your license.''
(The NHTSA and other traffic safety groups failed to see the humor in that last one. They accused Subaru of encouraging people to drive too fast in the SVX, which has a top speed around 140 mph. They forced the ad to be changed to say "you'll be able to drive as fast as any speed limit allows")
Charles A. Hurley, vice president with the Insurance Institute for Highway Safety in Washington, said Subaru should be ''ashamed of itself.'' Brian O'Neill, the institute's president, wrote Masahara Masamitsu, the vice chairman of Subaru, and demanded him to withdraw the ads.
O'Neill said he was ''concerned that the parody would be too easily overlooked while the bold headlines touting the thrill of high-speed driving would be all too easy to heed.''
Christopher B. Wackman, Subaru's vice president of advertising, said he was astounded at the reaction, since the lose-your-license ad was intended to parody typical performance-car ads. Wackman said traditional sports car ads seem to assume drivers live on the ''far side of the moon'' and can drive without regard for traffic or speed limits.
The Subaru ad said, ''We really don't think speed is all that important. After all, most of the time you're stuck in traffic, and anyway it's stupid, dangerous and a waste of precious fossil fuels to be breaking speed limits.''
The new ads were part of Subaru's continuing effort to make people forget the first half of its old tag line, ''Inexpensive, and built to stay that way,'' which doesn't fit as well as it used to.
The SVX, for instance, began at $25,000.
Wackman said.''We lived with a tag line for a long time that was very restricting,''
He also said Subaru, like other companies, was trying to advertise its price-value relationship, not price alone.
WE now return you to the original discussion. Even if Subaru brought back the SVX at twice the price, it has a lot more competition today than ever... think 2014 Stingray for example.
.
__________________
.
Subaru Ambassador
1996 Polo Green LSi #216 ..138,100 miles. ..SOLD
JFICX8659TH100216.....Date of Manufacture: November 16, 1995.....
Fuji Heavy Industries..Ōta North Plant....Ōta City,. Gunma Prefecture, Japan
In-Service Date: January 2, 1997
"The Pristine Green Polo Machine”
First Polo Green on the Network
First Clear front turn signals, JDM Alcyone hood emblem, rear panel, and BOXER engine cover on the Network (US) (2000)
First 5000K HID factory fog lights (2007)
First SVX JDM BBS wheels on a USDM SVX (2013)
HID lighting (5000K) for headlight and H3 fog lights, PIAA SuperExtreme 120W high beams, rebuilt EG33 longblock, Cometic head gaskets, Phase II flexplate, AMR aluminum radiator with custom silicone hoses, 160A high-output alternator in aluminum-ceramic coated case, new design alternator wiring upgrade v.4, rare factory headlight protectors, refinished JDM BBS mesh aluminum wheels and custom, polished billet aluminum new hex center caps, LED grille mod, R1 Concepts high-carbon cryo slotted rotors, Akebono ceramic pads, Goodridge S/S braided brake lines, Smallcar Stage 1 shift kit, ThermalTech aluminum/ceramic-coated valve covers, Energy Suspension urethane front & rear swaybar bushings, Bontrager22 rear swaybar with QS Components Chromoly Teflon/Kevlar endlinks, "$15.00/5 minute" suspension mod. Hella Supertone horns, Custom stainless steel exhaust system with 2" headpipes, Magnaflow cats, AeroTurbine AR25 resonator /AWD "Bullet" muffler.
R.I.P. 2010 Subaru Outback Limited 2.5 CVT...338,000 miles. Totaled by a 1,300 lb. COW March 4, 2016 
2014 Hyundai Avante Limited ...178,000 miles. Actually quieter and smoother than the Outback 
2007 Mazda Miata MX-5 PRHT...102,000 miles.
Plenty of parts, service and windshields. 
4th Registered Network member —2/21/2001
My NEW locker..I...My Email..I..Wikipedia/SVX .
.
Last edited by svxcess; 10-23-2013 at 10:20 AM.
|