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Re: Rumormill: Subaru planning to revive the SVX
The SVX was doomed from the start, Subaru became part of a brief, turbulent marriage between a recession-plagued auto company and the aggressively hip ad agency, Weiden and Kennedy (whose creative director despised cars)
Subaru’s almost unbelievably bad advertising tagline, “Inexpensive, and built to stay that way”, wasn’t a bad way to sell extremely cheap cars, but as the rising yen pushed prices through the roof, Subaru decided to reinvent itself as a “desire” brand. Their subsequent choice of the Nike “Just Do It” creators, Wieden and Kennedy, and the “What To Drive” campaign that follows, was disastrous for Subaru.
Time and again, Subaru revealed itself to be the most hilariously incompetent of Japanese automakers. At one point, a Japanese designer proudly showed a visiting Subaru of America delegation the interior of the new XT, noting that he put in checkerboard seat fabric “for the American dude.”
Caught between the bumbling Japanese and the insane “creatives” were the Subaru dealers, many of them were hucksters and confidence men who couldn’t get a Toyota dealership in the Seventies. Their simplest desires are repeatedly frustrated.
They wanted more no-equipment sedans; Subaru gave them the SVX.
They wanted regional advertising to move cars before summer set in; Subaru spent the money on a magazine ad campaign for which they are later forced to apologize to everybody from MADD to the NHTSA. In fact, the NHTSA had new regulations against glorifying speed and performance in any TV commercials or print ads.
Another reason for the campaign's failure was economic. In 1991, car sales were at their lowest in eight years and overall advertising spending declined for the first time in 30 years. The car that had once considered marketing itself as "the official car of the recession" (one of W &K's many rejected ideas) foundered on the shoals of a bad economy.
Read excerpts from "Where the Suckers Moon" for more more about the SVX. I highly recommend this book
http://books. .com/books?id=OzO614gdZc4C&pg=PA226&lpg=PA226&dq=where+ the+suckers+moon+svx&source=bl&ots=u8A2I-IyL2&sig=AtXzG4dy-mgSGgWmFGmSUQDZgv4&hl=en&sa=X&ei=KulnUrqMIO-CyAH59YGQAw&ved=0CCoQ6AEwAA#v=onepage&q=where%20th e%20suckers%20moon%20svx&f=false
Just think how different the outcome would be if you could have promoted the SVX in the same way that the WRX, STi, World Rally Team coverage and the Ken Block videos were promoted.
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Subaru Ambassador
1996 Polo Green LSi #216 ..138,100 miles. ..SOLD
JFICX8659TH100216.....Date of Manufacture: November 16, 1995.....
Fuji Heavy Industries..Ōta North Plant....Ōta City,. Gunma Prefecture, Japan
In-Service Date: January 2, 1997
"The Pristine Green Polo Machine”
First Polo Green on the Network
First Clear front turn signals, JDM Alcyone hood emblem, rear panel, and BOXER engine cover on the Network (US) (2000)
First 5000K HID factory fog lights (2007)
First SVX JDM BBS wheels on a USDM SVX (2013)
HID lighting (5000K) for headlight and H3 fog lights, PIAA SuperExtreme 120W high beams, rebuilt EG33 longblock, Cometic head gaskets, Phase II flexplate, AMR aluminum radiator with custom silicone hoses, 160A high-output alternator in aluminum-ceramic coated case, new design alternator wiring upgrade v.4, rare factory headlight protectors, refinished JDM BBS mesh aluminum wheels and custom, polished billet aluminum new hex center caps, LED grille mod, R1 Concepts high-carbon cryo slotted rotors, Akebono ceramic pads, Goodridge S/S braided brake lines, Smallcar Stage 1 shift kit, ThermalTech aluminum/ceramic-coated valve covers, Energy Suspension urethane front & rear swaybar bushings, Bontrager22 rear swaybar with QS Components Chromoly Teflon/Kevlar endlinks, "$15.00/5 minute" suspension mod. Hella Supertone horns, Custom stainless steel exhaust system with 2" headpipes, Magnaflow cats, AeroTurbine AR25 resonator /AWD "Bullet" muffler.
R.I.P. 2010 Subaru Outback Limited 2.5 CVT...338,000 miles. Totaled by a 1,300 lb. COW March 4, 2016 
2014 Hyundai Avante Limited ...178,000 miles. Actually quieter and smoother than the Outback 
2007 Mazda Miata MX-5 PRHT...102,000 miles.
Plenty of parts, service and windshields. 
4th Registered Network member —2/21/2001
My NEW locker..I...My Email..I..Wikipedia/SVX .
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Last edited by svxcess; 10-23-2013 at 10:15 AM.
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