[processengr]

Originally Posted by Sybaris

Halo Car - A car with a stylish design or unusual features meant to draw customers into a showroom but not generate a lot of sales -- nor make a lot of money.

"A two-door GT car with avant-garde styling from the maker of sturdy and practical Outbacks and Foresters? That was the concept behind the SVX, immediately identifiable by its unusual two-piece power slide window. Representing a roughly $10,000 walkup from the next most-expensive Subaru, it gave new meaning to the term "sticker shock." The ungainly SVX found only 640 buyers during its last year on the market."

http://money.cnn.com/galleries/2012/...fortune/6.html

Apparently the dealer in NY state where I bought my 97 in 2005 felt this way...they had it in the showroom for 3 months. I had been watching it for a price reduction. After 3 months the price went up! When I asked the manager why the price was going up on a car they couldn't sell, he explained they liked keeping it because it brought people into the showroom wondering what it was!