Halo Car - A car with a stylish design or unusual features meant to draw customers into a showroom but not generate a lot of sales -- nor make a lot of money.
"A two-door GT car with avant-garde styling from the maker of sturdy and practical Outbacks and Foresters? That was the concept behind the SVX, immediately identifiable by its unusual two-piece power slide window. Representing a roughly $10,000 walkup from the next most-expensive Subaru, it gave new meaning to the term "sticker shock." The ungainly SVX found only 640 buyers during its last year on the market."
http://money.cnn.com/galleries/2012/...fortune/6.html