|
Re: Re: Marketing Concept
Quote:
Originally posted by Vern!
Subaru created "Alcyone", (That is why we can get Alcyone SVX labeled stuff from Japan) but did not completely separate it from the Subaru nameplate the way that Honda, Nissan, and Toyota did.
Kind of hard to launch a luxury marque with only one model. Plus at the time their marketing department sucked hairy camel balls.
|
Well, Subaru had Alcyone SVX and XT so that makes 2 models. But I totally agree that they sucked with the marketing of the SVX. WRXes are doing ok but how long will the hype of WRC championship gonna last? Mitsu is getting out the EVO as well so WRX (even the STi) has some major competition now. It did not back a couple of years ago. I totally agree with the separate label thing from Subaru and perhaps Alcyone is a nice one.
Let me forward this thread to SOA as well.
Lwin
__________________
Lwin M. Maung (Member # 147)
Current SVX: • NONE
Previous SVXes: •1994 LE Barcelona Red 107k • 1992 LS-L Pearl White 143k • 1994 LSi Bordeaux Pearl 220k • 1992 LS-L Ebony Pearl 184k • 1992 LS-L Liquid Silver 145k • 1992 LS-L Liquid Silver 102k • 1992 LS-L Ebony Pearl 123k
Other current cars: •2001 Jeep Grand Cherokee Black If at first you don't succeed, CHEAT!
|