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I've seen one small dealership ad in the newspaper with a headline introducing the Tribeca, which is utterly pointless when the public at large has no clue (nor wish to know) what a Tribeca is.
Side note: The nearest Suby dealership to me (about 1-1/2 hrs. drive) has started running modest ads in our little, twice-weekly newspaper. Last Sunday's five-pound Atlanta Journal-Constitution, on the other hand, had not one Subaru dealership ad. I'll be seeing as many Tribecas as SVXs on the streets of Atlanta.
dcb
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