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SVX commuter wanted to know how subaru came up with the stars for their badge. It isn't that subaru came up with it at all. Fuji Heavy Industries ( a japanese airplane and heavy equipment manufacturer.) used ( SUBARU ) the japanese word for the star constellation called Pleiades, or the seven sisters,hence the number of stars in the oval.It can be seen in the winter sky above and to the right of Orion. some have called them starship subarus
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