[WestCoastSVX]

What type of pen?

There are the "executive" type that are heavier, usually have a replaceable cartridge, and are generally made of metal with the logo laser etched into it.

Or the cheaper plastic ones that are usually given away as advertising at your favorite lube shop, etc.

The executive would be nice to offer for those that like the feel of a quality pen and tend to hold on to one trusty pen in their briefcase, laptop bag, etc. Also would be cool to offer as prizes at events or with a premium level of membership, etc. Not sure the costs involved with the laser etching, etc.

The plastic type would definitely be a hit as I'm sure they can be had inexpensively and most folks would order those. If they ended up really inexpensive, people could order a lot of them and then give them out as they meet other owners or people curious about their car (as an alternative to a card).