I question the viability of the Tribeca, anyway. Introducing an upscale SUV into a market already saturated with upscale SUVs (and $3.00 per gallon gasoline) doesn't strike me as marketing brilliance. And the SVX is probably proof that Subaru will ultimately have to follow the lead of Honda, Nissan and Toyota and introduce a "premium" brand in order to sell cars at a premium price. (The SVX should have been that new brand's flagship.) Some folks simply won't pay $40,000+ for a Subaru, simply because it's a Subaru.
dcb
|