The little report just came to me last night, and it was aimed at the messanger and his tactics, not the message its self.
That being said, it seems that much of the "prius factor" is related to the price of fuel, and has little to do with the enviromental awareness of the owner, being "enviromentally correct" is their way of justifying not driving a huge car
that way they arn't wussy.
That being said, if I was in the market for a new car that I expected to drive 20-30,000 miles or more a year I'd buy one(unless I could find another hybrid that is less obvious and still as efficient), the economy is impressive for its size...then I'd have Silverspear build me a body kit so no one would recognise it!