Quote:
Originally Posted by bwb3
Subaru had a shot here to make more people aware of the SVX accomplishment and, they blew it. It was an opportunity that could have even increased the value of the car. Focus on the 360, give me a break. They haven't learned a darn thing from their past marketing failures. 
Gene |
Well, the point of the ad (it's a Subaru Australia ad) is to show and sell the new XV (Impreza based crossover vehicle). And the theme of the ad is "All the best we've done."
To get that point across the viewer has to recognize iconic cars that Subaru is famous for, and the SVX clearly fails in that department. The 360, 22b, WRX, Outback, Brat, etc. are the successful cars Subaru is known for and the viewer will recognize. I'm surprised the SVX even made it!