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Old 03-11-2003, 05:12 AM
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Marketing Concept

Subaru are slow on the bandwagon in producing an up-market marque entity. All their cars are still called Subaru.

Nissan created Infinity as the upmarket wing. Toyota created Lexus. Honda created Acura.

All of these came into being with the US market as primary target. Subaru will hit the same glass ceiling with the B11S, "who would pay that sort of money for a Subaru?".

I am still hoping they will build it, sans snozzle, but it will depend on demand from the US.

Joe
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