I actually like the TV spot, but the print ads are terrible.
'...and the other half that's retired and lives in Miami...'
WHAT?!?! I mean, I know it's a comfy, heavy touring car. But, come on - it's not exactly a Crown Vic.
They would have been much better off buying those two page-spreads and just printing photos of the car.
I've been meaning to buy
Where the Suckers Moon. It'd probably be a better read than William Gibson's latest...what a page-turner.