re: marketing
Remember the TV ads introducing the XT? A farmer-type father and son commeserate over a new car for the latter and decide it's time for a new Subaru. Son heads into town and returns -- careening down dirt roads and fording a stream -- in a new XT. Father sez, "Son, I thought we agreed you'd buy a new Subaru," to which son replies, "But Dad, I did!"
Best Subaru ad I've seen, period.
dcb
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