Quote:
Originally posted by dcarrb
I'd flip that nickel and say that the Subaru marketing department was a disaster for the SVX.
dcb
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And I'll give a big AMEN! Although I did enjoy and appreciate the fact that they took some chances with their ads ("Drive so fast, you'll get so many tickets, you'll lose your license" -- which, to me, has been somewhat prophetic
), they just didn't do "enough" to promote the car. I'd never heard of one. Of course, Subarus, in general, have never been popular in our part of the country. Nonetheless, the marketing should've been widespread enough so that the entire country would've gotten an inkling. "Where Suckers Moon" probably explains the pitfalls best. Check it out.
Randy (Ad Agency Partner from '84-'94)i