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Subaru advertises heavily on The History Channel (and other cable nwtworks, no doubt), but the spots are pretty generic and wholly unremarkable. (But I hasten to add, better Lance Armstrong than Judge Reinhold or Paul Hogan). They made a splash with a decent, double-truck ad for the new Legacy a few months back in U.S. News and Workd Report; then... nothing.
The old "Inexpensive... and built to stay that way" campaign was memorable, largely because it was funny and different. And AWD/4WD used to set Subaru apart from all other automakers. Now the former doesn't apply, and the latter is becoming more common by the day. Generally speaking, the most out-of-the-ordinary vehicle Subaru offers is the Baja, a car for which I've yet to see one single print ad or TV spot.
Subaru definitely needs a new hook.
dcb
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