I've read "Where the Suckers Moon." And I even work with some senior ad execs who were just starting out at Wieden+Kennedy back in the day and worked on the Subaru campaign.
I really want to get his view from the other side... Was he watching in horror as his baby went down in flames in the US?
Quote:
Originally Posted by svxcess
It wa a disaster!
Read "Where the Suckers Moon: The Life and Death of an Advertising Campaign" by Randall Rothenberg.
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