...on Edmunds.com tonight and got the TMV (true market value) price for the location where I'll most likely be buying one (Richmond, VA zip 23113). The numbers Edmunds gave me were:
2006 Subaru Impreza WRX 4dr Sedan AWD (2.5L 4cyl Turbo 5M)
>>>>>>>>>>>>>>>MSRP; Invoice; What Others Are Paying
National Base Price $24,995 $23,206 $24,063
Regional Adj. for Zip Code > > -$67
Optional Equipment $1,164 $798 $960
-I5U Performance Group 1A $765 $498 $616
-S6G Steel Gray Metallic Rear Spoiler - Sedan $399 $300 $344
Color Adjustment > > $0
Steel Gray Metallic
Destination Charge $625 $625 $625
Total with Options $26,784 $24,629
$25,581
*
Note: I5U performance group 1A includes: STi short throw shifter, turbo boost gauge and Momo shift knob.
I'll definitely be using this TMV figure in my negotians with dealers. If I can get a steel gray '06 WRX for $25.5K + tax, tag & title - I'll be a proud '06 WRX owner this Fall!
-Chike