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I'll throw my $0.02 in....
For luxury in the plush arena it's Lexus, and for Luxury with a sportier twist it's Acura...no other car (that I know about) has as low a cost of ownership (depreciation, insurance, etc.) and reasonable reliability (which is where BMW and Mercedes are failing).
FYI, I currently hold title to an Acura and a Lexus, and am a prior owner of an S-class Mercedes. Brother-in-law works for a BMW dealer and encouraged me to look elsewhere -- if I expected the reliability I've gotten used to from the Toyota, Honda & Fuji companies.
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