NEW Book on SVX!!
 

Just got the new issue of AUTOMOBILE magazine, and on Page 96 there is an announcement about a new book out, titled, WHERE THE SUCKERS MOON, published by Vintage Books. The 480 page book supposedly deals with the horrible advertising effort for the SVX from its introduction, beginning in 1992. It is a "behind the scenes" look at the advertizing campaign. I have not yet tried to find the book, but I am sure Amazon.com has it.
Looks to be VERY interesting!!!!!!!!!!!!!!!!!!!!!!

Harry

According to this it was published in 1994??

Beat me to it Dave:tongue:

Just ordered one <$8 to my door :D:D:D

Beat me to it too
 

Then someone should be able to post the portion of the book related to the SVX here if they have it or can fine it online as an ebook?

I'd still like to read it.


Max

i've had that book for about 5 years now. its actually a good book on how subaru started. has stuff on the various models. good read.

Just ordered mine - thanks Dave!!

I too am surprised we haven't generally known about the book before now. The write-up certainly seems to support all of beliefs that Subaru did an extremely poor job marketing the SVX from the beginning!

Thanks to all responding to this thread!

Harry

Ordered me one @ amazon!

I have the book and read it about a year ago. It was published in 1994.

Fascinating read. Talks about the introduction of the SVX during one of the worst recessions in American history and how the NHTSA had strong-armed the networks and print media to pull all of the ads and commercials that glorified its speed and performance.

If only you could have marketed the SVX the way the WRX was marketed... :o
.

I read it a long time ago. Now that you point it out, it is strange that it isn't mentioned here more often.

I think, back in the Yahoo days it was mentioned regularly... It was one of the places. I remember it clearly.

I splurged and got a $20 hardback 1st edition 1st printing copy.

Put to Rest the Meaning of SVX?
 

I bought the paperback version from Amazon.com. Am about 1/3 through and find it a facinating history of the martketing of Subarus in the U.S.A. Malcolm Bricklin comes across as bit of a slime ball. Turn the 360 into a bumber car?

What I am wondering is the author states the meaning of SVX is "Specialty Vehicle Experimental". Seems like he got that from the source, Fuji Heavy Industries.

Gene

Got it today. No pictures just the way I like it. ;)

This book is so old it is new again! :lol:

I actually hadn't heard about it either until just a couple weeks ago when Patrick (nextse7en) was telling his SVX "life story" and mentioned reading that book back when it came out. Sounds pretty interesting.